In an era where technology advances by leaps and bounds, the women of Playa del Carmen are adopting digital tools to improve their lives and transform their environment. From entrepreneurs running online businesses to students accessing virtual education, technology has become an essential resource.
Digital ventures led by women
E-commerce has opened new opportunities for local entrepreneurs. Platforms like Etsy, Instagram and Shopify are used by women to sell handmade products, clothing and personalized services. An example is Valeria Ortiz, who launched her online store of eco-friendly products and has managed to reach customers throughout Mexico.
Technology for education and professional development
Many women are taking advantage of platforms like Coursera and Udemy to learn new skills. Programming, digital marketing and graphic design courses are helping you become professional and make your way in the job market. This has been particularly valuable during the pandemic, when in-person education was limited.
Applications for health and well-being
From meditation apps like Headspace to menstrual tracking tools like Clue, women are using technology to take care of their physical and mental health. In Playa del Carmen, workshops on the use of these applications have been very well received, empowering participants with information and resources.
Connectivity and support networks
Technology has also strengthened support networks among women. Facebook groups such as "Mujeres Emprendedoras Playa" allow participants to share advice, experiences and collaborations. These digital communities have become safe spaces for the exchange of ideas and mutual support.
Challenges of the digital divide
Despite progress, challenges persist such as limited internet access in rural areas and lack of training in technological skills. Initiatives such as "Conecta Quintana Roo" seek to close this gap, bringing connection and training to more remote communities.
Technology is redefining the role of women in Playa del Carmen, giving them tools to grow and overcome challenges. However, it is necessary to continue promoting digital inclusion programs that ensure that everyone has access to these opportunities. In an increasingly connected world, empowering women through technology is essential for community development.
